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Before You Hit The Shore

With the fast-paced and dynamic nature of technology-driven businesses, it's sometimes impossible to achieve workable and scalable growth with an in-house staff. This typically means that the only long-term solution is to seek resources from outside sources. In this post, we'll go over the differences between the three types of outsourcing: offshore, nearshore, and onshore. We will dwell on the nearshore outsourcing in detail and talk about its advantages.

What’s The Difference Between Offshoring, Nearshoring and Onshoring?

Outsourcing is a broad word used to refer to transferring specific business operations or projects to a third-party company located anywhere in the world, whether it's two blocks away from your headquarters or on the other side of the globe. An example of outsourcing would be a Munich-based digital agency collaborating with a Hamburg-based software development company to develop the former's website. Companies may choose to outsource for a variety of reasons. Lower expenses are sometimes regarded as the most important motivator, however this isn't the complete explanation. Lack of locally qualified people, access to a global talent pool, the opportunity to scale quickly, faster delivery times, and the elimination of the need to spend time and money on recruitment are all pull factors that are luring organizations big and small towards outsourcing.

Offshoring Definition

Offshoring involves delegating certain company tasks to a third-party vendor based in a different country. We're talking about a time differential of at least 5–6 hours here. We'd term it offshore if a digital marketing agency in Munich paired with a Chinese software development company. India, the Philippines, and China are popular outsourcing destinations for both the United States and Western European countries. Offshoring can also be defined as corporations situated in the United States that outsource to Eastern European countries such as Romania, Poland, Ukraine or Russia.

Nearshoring Definition

Nearshoring entails delegating certain company operations to a third-party provider based significantly closer to your home – usually in the same time zone or within a few hours. Nearshoring is exemplified by a Munich digital agency collaborating with a Russian development company. Companies in the United States frequently outsource to Mexico, as well as many other Central and South American countries such as Argentina, Brazil, and El Salvador. Nearshoring connections between Western European and Eastern European enterprises are common in Europe. Ukraine, Poland, Hungary, Romania, Bulgaria, Russia and the Baltic republics are popular nearshoring destinations.

Onshoring Definition

Onshoring is a collaboration model in which a customer works with a company or a group of software engineers who are based in the same country and share the same time zone. This method is normally more expensive than offshoring and nearshoring, but it has various benefits, including faster outcomes and better communication. Offshoring, Nearshoring and Onshoring have their strong and weak points. Let’s take a closer look at each of them to help you figure out which model will work best for your business. Offshoring, Nearshoring, and Onshoring all have advantages and disadvantages. Let's take a deeper look at nearshoring to see why it can be the greatest option for your company.

Nearshoring Pros and Cons

Due to the usually hard means of recruiting new talent, outsourcing software development projects has become a strategic and central concern for most businesses. We all know how difficult, expensive, and time-consuming it can be to hire new software developers in the United States, Central Europe or Canada. Even if you discover the ideal individual for the position, keeping them motivated and working for your company takes a lot of effort. Despite the fact that many businesses prefer to have an in-house software development team, resources and the product roadmap eventually force them to work with an outsourcing company. This frequently occurs when a startup decides to hire a company that was recommended to them during a critical scenario.

The Benefits of Nearshoring

  • Similar Time Zones. Because you and your nearshore partner have a minimal or non-existent time difference, you won't have to work overtime or at night to synchronise meetings or stay in touch. When an outsourced team is located on the other side of the world, all business operations involving that team must be moved to late evenings or early mornings. This means there might be a 12-hour gap between meetings with team members. It also means a significant reduction in project productivity. If an issue arises offshore and the team has to consult someone at the main headquarters, they will have to wait several hours for a response.

  • Raising wages. When you're based in Germany, it's obvious that your nearshoring partner should be based in Europe. As a result, the first direct benefit you might anticipate is financial. Money will continue in circulation in the region since it is pumped into the same sector of trade. This benefits all parties based in the area, resulting in a win-win situation as the project progresses. Creating jobs for businesses and paying your taxes locally contributes to the local economy's growth and success. Because you're paying for high-quality service, going local ensures you get the most bang for your buck.

  • Travel Costs are Low. Only a few outsourced software development teams are capable of working independently without direct interaction with the employing company. In any project, visits and meetings are unavoidable, yet deploying personnel across the globe can be taxing and costly. You lose money in missed production due to weary staff, in addition to the money you spend on travel expenses. The advantage of nearshore software development is that most European airports offer direct flights to the best nearshore destinations. If you need to conduct face-to-face meetings, instead of spending a day or two on a plane, travel simply takes a few hours.

  • Shared Values and Culture. Would it make you happy if your development team took an extended break during your working hours? That may be great if you are adaptable, but keep in mind the various work ethics and cultures. Do these developers complete projects on schedule, or do they take their time and procrastinate? Many nearshore countries have favorable relations with Europe. Due to the importance of tourism and trade between countries, there is a stronger familiarity with each other's language and culture, reducing the likelihood of any barriers. If you and your partner share a similar cultural background, you won't have to adjust your work habits.

  • Achieving Cost-Quality Parity. Low expenses are one of the reasons why most organizations embrace outsourcing. Of course, money is a big consideration when picking between the two outsourcing methods, but do you prioritize price over quality? It's worth emphasizing that software development isn't something you'd want to undertake on a shoestring budget. If the software needs to be improved and fixed after it's finished, you can end up paying more afterwards.

  • Excellent Relationships. At the end of the day, the value of your human connections determines your success in outsourced software development. It also relies on both parties instilling mutual trust and devotion. As a result, a significant portion of your resources and efforts should be directed into these ties. Nearshoring also allows those resources to go further due to the values of cultural similarity, proximity, and affordability.

  • Added to the Talent Pool. When you nearshore your development, you expand your skill pool by hiring a more capable staff to work on your projects. Russia, Ukraine, Bulgaria and many others have made a name for themself in the realm of information technology. When it comes to nearshore software development, they have become popular places. Many EU companies have entrusted their projects to great Eastern Europe developers rather than in-house teams.

  • Expansion into New Markets. Nearshoring also makes it easier to break into new markets. For example, you may employ a team of subcontracted experts to handle your back-end development so that you can focus on other important responsibilities. Additionally, if your staff are required to work overnight on a regular basis, they may become burned out. Nearshoring may allow you to eliminate night shifts entirely, improving both the quality of work and employee retention.

  • Fast Integration. You don't have to wait weeks for your subcontracted staff to integrate with your business procedures when nearshoring your operations to a country with a comparable culture or language. They can swiftly deliver the best of their abilities. It is critical, however, that your nearshore partner has the same level of technical expertise as your internal staff. The alliance will be more useful as a result of this.

  • An improved return on investment (ROI). The return on investment is what drives companies to outsource their development in the first place. Although offshore is initially less expensive, you may incur additional costs as a result of challenges encountered along the route. For instance, you could be dealing with managerial challenges, underperformance, a lack of control, and poor communication, among other things.

  • Greater Supervisory role. Because you share a common language, have sufficient knowledge, and are in the same time zone, it is easier for you to maintain full control and involvement in your development project. You need to work with developers who are close by, who can interact with you simply and fluently, and who are available throughout your normal working hours.

The Drawbacks of Nearshoring

  • Fewer possibilities because your options are limited to suppliers in nearby regions.

  • If your company operates in Europe or the United States, it will be more expensive than offshoring. Nearshoring, on the other hand, may appear costly at first, but it produces superior results and saves money in the long run.


When it comes to enhancing productivity and lowering project costs, outsourcing can be an excellent choice for any company. It's no wonder that nearshore software development is becoming more popular these days.

Companies of many types–not just IT businesses now benefit from the lower cost of both nearshore and offshore development teams thanks to technological advancements in recent years. Businesses can analyze their alternatives and choose the outsourcing technique most suited to their project by knowing the advantages of nearshore software development.

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