Headless ecommerce is a new generation of information and commerce that is fast, quick, and adaptable.
What is Headless Ecommerce?
Similar to a headless content management system, headless commerce is an e-commerce architecture where the front-end (head) is separated from the back-end commerce functionality and may thus be changed or altered without affecting the back-end (CMS).
Headless ecommerce provides a unified customer experience
All touch points and channels must deliver an excellent experience to digital customers. When you have many websites to manage with various system needs and processes for each website, it can be challenging to provide customers with a wonderful omnichannel experience in e-commerce, for instance. Application Programming Interfaces, or APIs, are used in headless e-commerce to link frontend and backend programs. In other words, it enables communication between a website-based application and a different program that is located somewhere else—ideally, on a server.
Retailers want an infrastructure that makes it simple to distribute items across all channels at scale, from site-to-store to mobile web and apps, while permitting distinct experiences for certain product categories or sites, in order to offer a seamless omnichannel consumer experience. Headless commerce allows companies a solitary interface through which they can govern their products in an organized and consistent manner, regardless of where they are being sold, by eliminating the hassle of operating several websites in favor of one strong platform that powers them all.
With headless ecommerce, marketers can manage all product details, descriptions, and photos in one location rather than using different systems for each channel, delivering on the promise of a completely integrated omnichannel experience. This decreases operating expenses, removes redundant tasks, minimizes latency problems that might hinder performance across channels, and simplifies the backend architecture for more flexibility and scalability. Headless commerce helps merchants to launch items seamlessly across all channels without making significant modifications or spending money on new software licenses by offering them access to this degree of integration through their current content management system (CMS).
- According to Forbes, over $1.65 billion in funding was raised for headless technologies in 2020–2021
- In fact, 70% of consumers say page speed affects their decision to buy from an online retailer, and according to a study by Google, the probability of bounce increases dramatically with every couple seconds added to the page load time.
- 73 percent of customers use multiple channels when making a purchase and 76% prefer different channels depending on context.
The major advantages of headless commerce
Straightforward and easy integration
Since headless e-commerce solutions are powered by APIs, it is much simpler to integrate them with your current systems. A headless e-commerce site may easily be integrated with your sales and marketing automation solutions, such as your CMS and CRM platforms. Without the API connection, you would require a plugin that would need to be updated frequently. However, because of the API interface, your data is delivered fast and simply, and after the initial connection, very few or no adjustments are required.
A real omnichannel's capacities
The presentation of a consistent and coherent customer journey across your various channels and touchpoints is made simpler by headless ecommerce systems. Delivering a consistent and dependable client experience is key for establishing trust in online sales. Regardless of where and how your customers choose to connect with your brand, headless enables you to present yourself in the best possible light whether they are in the discovery stage, weighing their alternatives, or prepared to make a decision.
A growth in conversions
Your company has more possibilities to increase conversions with headless ecommerce solutions than with a more conventional arrangement. It's simpler to adjust your product placement, calls to action, and recommendations to provide a tailored consumer experience since it's more nimble and versatile.
A crucial short- and long-term financial choice is making your e-commerce solution. You will save a lot of money with headless ecommerce on anything from hosting fees and product licensing to site upkeep and maintenance. Through enhanced agility brought on by headless ecommerce, you may further adapt your website and respond to customer trends, which will also result in time savings. Having made the decision on using headless commerce at the project design stage will be more beneficial.
A stronger solution for the future
New tools and solutions are always developing, and the ecommerce digital world is no exception. Naturally, your company wants to take advantage of fresh possibilities to forge a competitive edge and enhance consumer satisfaction. But integrating new technology might be difficult with conventional e-commerce platforms. But with a headless e-commerce system based on APIs, that is not the case. A headless system ensures that your developer may easily incorporate any fresh and interesting content that is launched with your website.
Because headless ecommerce doesn't affect your system's backend, you can update your website much more quickly thanks to it. Every two weeks, brands utilizing traditional ecommerce systems often deploy upgrades, and it's not unusual for the updates to result in outages. Amazon's website updates every 11.7 seconds in contrast. Other upgrades will enhance the user experience while still maintaining security and functioning. In any case, your ability to quickly update your website will provide you a significant competitive edge.
A better client experience
You must swiftly and consistently adjust your website as client demand shifts over time. You already have information on prior website visitors and purchases made by consumers. You can use that data to provide a more tailored and interesting purchasing experience with a headless e-commerce system, which will increase sales. This is important. One of the key areas that ecommerce companies will need to concentrate on going forward is offering a customized customer experience.
A seamless and unified customer experience
Having a good mobile experience or an attractive website is insufficient.
Customers must receive a top-notch cross-platform experience that gives them access to what they need, when and when they need it. The separation of your ecommerce application's front end and back end is known as headless commerce. You may increase client satisfaction and operate more effectively and quickly thanks to it. E-commerce is an industry that is continually changing. At Mygento, we regularly add new tools and talents as needed to be on the cutting edge of technological advancements.