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Background
Case:

ASUS - A customer experience engine that consistently offers consumers incredible value, raising the bar for digital innovation in both B2C and B2B.

Client

Services

  • Magento 2 native
  • Migration to Magento 2
  • Intergration with ASUS IT services
  • Custom Development

Partners

  • Magento
  • Adobe Commerce

A global Taiwanese company called ASUSTek Computer Inc. is based in Taipei's Beitou District and manufactures computer and phone hardware and electronics. Computers, laptops, netbooks, smartphones, network hardware, projectors, monitors, wireless routers, motherboards, graphics cards, optical storage, peripherals, wearables, servers, workstations, and tablet PCs are among the company and its products. The business also produces original equipment (OEM).

As of January 2021, Asus was the fifth-largest PC seller in the world by unit sales. Recently ASUS announced that the company has been ranked as one of Fortune’s World’s Most Admired Companies for 2022.

With a total brand worth of $1.3 billion, Asus came in first place in the IT Hardware category of the 2008 Taiwan Top 10 Global Brands survey and is listed in BusinessWeek's "InfoTech 100" and "Asia's Top 10 IT Companies" rankings.

Product 1
Product 2
Product 3

Challenge

ASUS wanted to change the way people engage with businesses online. They sought to make an emotional connection with their clients by designing experiences that would engage and nurture them at every point of the buying process. Simply said, this was a clear vision: to be renowned for providing the finest client experiences available.

ASUS has to properly handle a number of variables in order to achieve this lofty aim. To begin, they need a leadership team with the vision and management structure to address the problem. Second, they required an ecommerce platform that was flexible and strong enough to meet their specific company needs and grow into the future. Finally, they need a digital transformation implementation partner with the requisite abilities and expertise.

  • Migration from Opencart to Magento 2
  • Provide a strong and integrated B2C and B2B commerce experience
  • Boost correspondence between the regional office and resellers
  • Introduce e-commerce on the official website to increase reseller loyalty
Asus product

Solutions

Tech stack

  • Adobe Commerce
  • Nginx
  • Php-fpm
  • Mina
  • Varnish
  • Puppet

The network of resellers located in retail establishments was the main source of ASUS' regional business in Russia. To allow a more precise, simplified method to manage product purchases and delivery, the brand wished to increase interactions between their local office and resellers. ASUS also aimed to improve branding across the customer journey. Although their website was the finest resource for product information, it did not support online buying. They wanted to add e-commerce to their website in order to maintain the commitment of their resellers.

development for the future

ASUS desired a unified platform for B2B and B2C e-commerce. They choose Mygento because of its versatility to fulfill every item on their wish list for e-commerce, including a strong unified approach to B2C and B2B on a single site with a high level of customisation, while simplifying back-office procedures. In addition to providing e-commerce to customers, the approach included integrating the rewards program and enhancing tracking and revenue distribution for resellers.

Therefore, Mygento started with migrating the store from Opencart to Magento 2, and then integrated it with ASUS global eComm infrastructure, SSO, ERP, CRM systems, distributors' payment gateways, GTM etc. which allowed receiving advanced data analytics in the future.

The strategy was a blueprint for success in a fast-changing industry, with the objective of providing customers with a connected, simplified experience across all channels.

Solution Highlights

Within the deadlines, Mygento:

Result

Asus has quickly established itself as one of the global leaders in e- commerce. The new application, which is based on significant research into how customers interact with Asus products, takes the brand's online presence beyond traditional retail models and provides a cleaner, more directed digital commerce experience. Asus has created an experience engine that provides consumers with extraordinary value at every encounter, setting the standard for digital innovation in both B2C and B2B.

The current ASUS website is the greatest location to discover our extensive range of products. "In addition to all of our branded stores and approved partners, adding the e-commerce site will provide a more rapid and simple shopping solution. Our continued efforts to give our consumers a flawless shopping experience and a fun rewards program are in line with hosting our own e-commerce website. Mygento offers new ideas, comprehensive thinking, and a really action-oriented mindset to many different aspects of our joint work, including technology, user experiences, analytics, and a wide range of marketing requirements. This degree of responsibility has been crucial in helping us comprehend our brand and offer tactical viewpoints that enable us to achieve our objectives.
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